The work, in plain terms
Someone sets up and manages your paid ads, builds or fixes the pages those ads send people to, and makes sure each inquiry is recorded against the ad that produced it. That is the whole service. It runs on Google Ads, Microsoft Advertising, Meta Ads Manager and LinkedIn Campaign Manager, with GA4 and Google Tag Manager for measurement. You pay the platforms directly for clicks and impressions. The management fee is separate and covers the hours spent building, checking and adjusting. Reports show spend, clicks, form fills and calls by campaign, so you can judge for yourself what is worth keeping.
Search, social, pages and tracking
Most requests fall under one of four headings.
- Search ads, for buyers who are already looking.
- Paid social, for buyers you can describe by role, industry or interest.
- Landing pages and forms, so each ad has a page built for it.
- Lead tracking and follow-up, so each inquiry is recorded and answered.
The partner who handles your request can quote any combination. Ad spend stays separate and goes straight to the platform.
Search ads management
Google Ads and Microsoft Advertising campaigns set up and run in your own account, with keyword lists, ad copy, bids and conversion tracking.
Meta and LinkedIn ads
Audience setup, creative briefs, lead gen forms and Conversions API checks for feed ads on the platforms your buyers use.
Campaign pages
One page per offer or ad group, so the message a buyer clicked on is the first thing they read.
Offline conversions
Closed deals in your CRM sent back to the ad platforms, so campaign data reflects what happened after the form.
What to expect after you ask for a quote
Nothing is agreed by sending the form. This is the usual order of things.
- Your request goes to a service partner that handles lead generation and paid traffic work.
- The partner emails you to arrange a conversation about your business and what you sell.
- They ask about ad accounts, landing pages, tracking and how inquiries are answered today.
- A written quote follows, covering setup, ongoing management and how the arrangement can end.
What drives cost
Two separate costs apply. Ad spend is what you pay Google, Microsoft, Meta or LinkedIn for clicks and impressions, charged to your own card in your own account. The management fee is what the partner charges for the work, and it depends on scope:
- how many channels are in play, since each platform is managed separately;
- how many landing pages and forms need building or fixing;
- how involved the tracking is, from a single form up to calls, CRM stages and offline conversions;
- how often you want reports and meetings.
The partner quotes once those are clear.
Common questions
Who owns the ad accounts?
You should. The usual practice is that ad accounts, analytics properties, tag containers and landing page domains are created under your business, with the service partner added as a user. That way the history and data stay with you if the arrangement ends. Ask for this in writing before any account is set up.
What do reports usually cover?
Most reports show spend, impressions, clicks, conversions such as calls and form fills, cost per conversion, and which campaigns or keywords produced them. Better ones add notes on what changed and why. Ask how often reports arrive, whether you get access to the live accounts, and how leads that became customers are fed back in.
Do I need consent before sending follow-up texts to new leads?
Generally yes. Marketing calls and texts to people who fill in a form fall under consent rules, including the federal TCPA and some state laws. Setting up the right consent wording and records is the advertiser's responsibility, and the details should come from your own counsel. A service partner can build the form fields and record what was agreed. The FCC publishes consumer guidance on robocalls and texts.
How is the management fee usually set?
Common models are a flat monthly fee, a fee that scales with ad spend, or a project fee for setup work. What drives it is the number of channels and campaigns, how many landing pages are involved, how involved the tracking is, and how often you want reports and calls. Ask what is included and what costs extra.
Can anyone promise a set number of leads?
No. Ad platforms run auctions and choose where ads appear, and people decide whether to respond. Offer, price, competition and season all play a part. A service partner can set up campaigns, test and measure carefully, and report what happened. Be wary of any provider that promises a lead count before it has seen your account.
Send your request with a work email and a few notes about the campaigns you have in mind.
Request pricingRequest a quote
You do not need a brief or a spec to ask for a quote.